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StoryTelling Intake
Answer at least 5 cards. Complete 36+ (90%) to earn the StoryTelling Badge
Hero worship, founder mythos
Who inspires your product vision - even if they have never heard of you?
Visibility vs. impact tension
Do you want your product to be known? For what kind of impact?
Anxiety, polish, fear of rejection
Do you rehearse your pitch? What are you afraid of getting wrong?
Founder fantasy, product joy
What does a perfect day look like for your ideal user?
Whimsy, private pride
When did you last feel proud of your build?
Longevity, clarity, legacy
If your product could stay one age forever, what phase would you freeze?
Mortality, failure, quiet dread
What is your quiet fear about your product failing?
Shared values, customer empathy
What do you and your ideal customer already share?
Gratitude, resilience
What part of your journey do you feel most grateful for?
Origin story, founder psychology
What part of your founder story do you wish you could rewrite?
Narrative arc, founder myth
Tell us your build story in 3 sentences.
Skill gap, wishful growth
What founder skill do you wish you could wake up with tomorrow?
Truth-seeking, clarity
What truth about your customer would change everything for you?
Hesitation, fear, ambition
What feature or launch have you avoided? Why?
Milestone, validation
What moment made you feel like a real founder?
Loyalty, trust, retention
What do you value most in your early users?
Nostalgia, emotional gravity
What is your favorite moment of customer feedback?
Pain, failure, trauma
What is the worst moment of product failure or rejection?
Mortality, priority shift
If your product had one year left, what would you do differently?
Relationship depth, user loyalty
What does loyalty from a customer look like to you?
Connection, founder-customer bond
What role does emotional connection play in your product?
Admiration, user appreciation
Share 5 things you admire about your early adopters
Support systems, emotional context
Do you feel supported by your founder community?
Origin, nurture, tension
What is your relationship with your origin story - why you started?
Shared journey, alignment
Write 3 we statements about you and your ideal customer
Isolation, unmet need
I wish I had a customer who could...
Transparency, trust
If your customer became a collaborator, what should they know about you?
Emotional honesty, admiration
What is something you admire about your users but have not said?
Humanity, relatability
What is a build moment you are embarrassed by - but learned from?
Emotional exposure
When did your product make you feel something real?
Early trust, intuitive connection
What is something you already love about your early users?
Boundaries, respect
What is something in your space that is too important to trivialize?
Unspoken truth, emotional bottleneck
What message do you wish your product could shout - but have not yet?
Legacy, emotional artifact
If your product burned down, what one piece would you save?
Emotional anchor, grief
What loss in your ecosystem would shake you most?
Empathy loop, emotional mirroring
Share a current product problem. What do you think your customer would say?
Narrative gravity, unexpected connection
What is the most interesting story you have heard about your customer and your product?
Environmental empathy, context awareness
Imagine your customer is at work currently, describe whats around them!
Pain point clarity, emotional tension
What has been the most frustrating point a customer has shared with you?
Origin story, emotional anchor
What was the first name of your first customer?